To contribute to the health, safety and welfare of the public in the design, manufacture, installation, maintenance and operation of swimming pools, spas and hot tubs by complying with all applicable laws, ordinances or regulations and refraining from engaging in fraudulent or deceptive acts or practices.

To hold all necessary federal, provincial and local licenses, registrations and permits.

To hold legally required liability insurance, workers' compensation insurance, and bonding.

To respect and not infringe upon the intellectual property rights of others and to refrain from using the property of others without their prior, written consent.

To advertise products, services and prices truthfully and consistently with all federal, provincial and local advertising practices requirements.

To establish prices in a manner that does not involve collusion with a competitor and to clearly communicate such prices to potential customers or clients prior to providing such products or services.

To provide written sales agreements when such are requested by customers or required by law.

To comply with the terms of all agreements, oral or written, regarding the provision of products or services.

To respond to any consumer complaints made to any governmental authority, Better Business Bureau or equivalent nongovernmental authority.

To exclude from company ownership or senior management any person or entity who or which, within the past three (3) years, has been convicted of or pleaded no contest (or its equivalent) to any felony or other crime involving business or financial practices.